Conservation: To participate effectively in the preservation and conservation of selected wildlife species, natural biological diversity and natural habitat not only on our own land but also, whenever possible, in the natural range of the selected species.
Education: To excite interest in, and elevate understanding of, the need to respect and wisely steward our natural environment, using all of our assets in support of this and with particular focus on the youth of Texas.
Professional Training: To provide formalized training to foster talented young people into the professions of wildlife conservation and education, veterinary medicine and the care and husbandry of wildlife.
Recreation: To provide a pleasurable, memorable and high quality natural environment immersion experience for the visiting public, leaving them with an appetite to revisit and engage more closely with us as members, supporters and donors.
Research: To conduct and support scholarly and scientific investigation that will contribute positively to the growth in knowledge about plants, animals and the environment and human socio-environmental relationships.
Advising on Policy: To be a resource available to advise policy makers at local, state, federal and international levels, on all things relating to the sustainable stewardship of the natural world, and the underpinning scientific investigation needed for this.